Turns out having your game be free on Epic is great advertising for Steam sales
New Blood's insights on the impact of offering games for free on Epic Games Store are fascinating. The chief's revelation that Blood West saw a 200% sales increase on Steam the day it was free suggests a strong correlation between promotional strategies and sales performance. This case emphasizes how free offers can serve as effective advertising tools for broader sales. - Players seem willing to pay extra to keep their libraries consolidated. - This strategy not only boosts visibility but also encourages engagement with the title. However, it raises questions about the sustainability of such tactics in the long run. Ultimately, the findings underscore the evolving dynamics of game marketing in the digital age. For more details, check the full article here.