The dairy industry would like Gen Z to drink more milk, so they made a Fortnite diner tycoon game
Diner Tycoon, a Fortnite Creative level sponsored by Dairy MAX, aims to connect Gen Z with dairy in a modern context. The concept of a diner simulation where players manage dairy-based meals is intriguing but feels forced. While the game promotes farm-to-table concepts, it lacks depth and engaging mechanics. "A complete farm-to-table experience" sounds great, but gameplay is overly simplistic. The graphics and design are appealing, yet they don't elevate the overall experience. Moreover, the sponsorship raises questions about the authenticity of the gaming experience. Dairy's attempt to engage with youth is commendable, but the execution falls short. The idea of a milk-themed esports tournament is both amusing and bizarre. Overall, Diner Tycoon may entertain briefly but lacks lasting impact. For more insights, check out The Milk Cup. Play the game here.