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Targeting the Professional Gamer: Advertising Sci-Fi Games on LinkedIn

LinkedIn Jan 14, 2023

Video games have come a long way since the days of Pong and Space Invaders. Today, they are a multi-billion dollar industry that attracts players of all ages and backgrounds. But while platforms like Steam and Twitch have become go-to destinations for gamers, there is one platform that is often overlooked: LinkedIn.

LinkedIn is a professional networking platform that is primarily used for job searching and career development. However, it is also home to a large and engaged community of professionals who are also avid gamers. In fact, according to a survey by LinkedIn, 63% of professionals play video games as a way to relax and unwind from work.

So, how can game developers and publishers use LinkedIn to reach this audience? In this article, we'll explore the unique opportunities and challenges of advertising sci-fi games on LinkedIn, and provide some tips for making the most of this overlooked platform.

  1. Understanding the LinkedIn audience

The first step in advertising sci-fi games on LinkedIn is to understand the platform's audience. LinkedIn is primarily used by professionals, so the games that are advertised on the platform should be relevant and professional in nature. This means that games that are overly violent or sexual in nature may not be well-received by the LinkedIn audience.

Additionally, the LinkedIn audience is generally more educated and tech-savvy than the general population. This means that games that are complex or require a lot of technical knowledge to play may be more appealing to this audience.

2. Creating relevant content

In order to reach the LinkedIn audience, game developers and publishers need to create content that is relevant to the platform. This can include blog posts, articles, and videos that provide insights into the game's development process, showcase its unique features, or provide tips and strategies for playing the game.

Additionally, it's important to use relevant keywords and hashtags in order to ensure that your content is discoverable by the right people. For example, if you're promoting a sci-fi game, you might use keywords like "science fiction," "space," and "aliens."

3. Targeting specific groups and individuals

One of the unique features of LinkedIn is the ability to target specific groups and individuals. This can be done by creating ads that are targeted to specific groups or by reaching out to influencers and thought leaders in the gaming industry.

For example, if you're promoting a sci-fi game, you might create an ad that is targeted to groups of people who are interested in science fiction or space exploration. Additionally, you might reach out to influencers in the gaming industry who have a large following on LinkedIn and ask them to promote your game.

While LinkedIn may not be the first platform that comes to mind when thinking about advertising video games, it is an overlooked opportunity to reach a large and engaged audience of professional gamers. By understanding the LinkedIn audience, creating relevant content, and targeting specific groups and individuals, game developers and publishers can make the most of this unique platform.

Tags: LinkedIn, professional gamers, sci-fi games, advertising, video games, game development, marketing, targeting, influencer marketing.