Our biggest competition isn't another console, it's everything from TikTok to movies, says Xbox president

short-reviews Oct 27, 2025

In a bold assertion, Xbox's Matt Booty emphasizes that the real competition lies beyond traditional gaming. He points to TikTok, movies, and various entertainment forms as rivals for gamers' attention. This perspective reflects a shifting landscape where gaming must compete with diverse forms of engagement. Booty suggests that understanding this shift is crucial for future strategies in game development. However, this comment raises questions about prioritizing quality in gaming over chasing trends. Will Xbox invest in innovative gameplay or follow the fleeting allure of social media? “It’s everything else,” he states, highlighting the need for adaptation. While insightful, this statement risks downplaying the importance of core gaming experiences. Overall, Booty's remarks invite a necessary dialogue about the future of gaming in a crowded entertainment market. Read more

Source

Tags