Maybe release a game in May sometimes? Fixation on the holiday window is hurting game publishers, says industry analyst Newzoo
The report from Newzoo highlights a critical issue in the gaming industry: the overcrowding of releases during the holiday season. This strategy leads to avoidable cannibalization, where games compete for attention and sales, often at the expense of quality and player engagement. The insight that releasing titles in May could alleviate this pressure is particularly compelling. - Publishers should consider diversifying their release schedules to enhance visibility. - This could lead to better sales and a more balanced market throughout the year. However, the industry's long-standing traditions of holiday launches may resist such changes. Ultimately, adapting to new trends could be vital for sustaining growth in an increasingly competitive landscape. The full report can be accessed here.