The cost of running a Google ad campaign to launch a game can vary depending on a number of factors.
One of the most important factors that can affect the cost of a Google ad campaign is the target audience for the game. If the game is aimed at a niche audience, it may be possible to run a successful campaign with a relatively low budget. However, if the game is aimed at a broader audience, it may be necessary to spend more on advertising in order to reach a larger number of potential players.
Another factor that can impact the cost of a Google ad campaign is the level of competition in the market. If there are many other games competing for the same audience, it may be necessary to spend more on advertising in order to stand out and attract players. On the other hand, if there is little competition, it may be possible to run a successful campaign with a smaller budget.
The specific advertising strategies and tactics used can also affect the cost of a Google ad campaign. For example, using more targeted ads, such as display ads or video ads, can be more effective at reaching the right audience, but they can also be more expensive. Additionally, using a combination of different ad formats and placements can help to maximize the reach and impact of the campaign, but it can also increase the cost.
In addition to these factors, the budget for a Google ad campaign can be affected by the platform on which the game will be launched. For example, advertising on mobile devices can be more expensive than advertising on desktop computers, due to the higher demand for mobile advertising. Similarly, advertising in certain geographic locations, such as major cities, can also be more expensive due to the higher cost of ad inventory in those areas.
Overall, the cost of running a Google ad campaign to launch a game can vary depending on a number of factors, including the target audience, the level of competition, and the advertising strategies and tactics used. It is important for game developers to carefully consider these factors and develop a budget that is appropriate for their specific needs.