Did Uniqlo know what it was doing with this Pokémon Magikarp t-shirt slogan?

short-reviews Aug 15, 2025

Uniqlo's latest Pokémon t-shirt featuring Magikarp raises eyebrows with its questionable slogan. The choice of a less-than-stellar Pokémon for merchandising is intriguing, yet it feels misguided. The slogan plays into internet meme culture, but does it resonate with fans? - The design is visually appealing, but the message may confuse casual shoppers. - It risks alienating those who aren't deeply familiar with the franchise's humor. This could be a missed opportunity for a more iconic character. For true Pokémon fans, it’s a quirky addition, yet it lacks mainstream appeal. Ultimately, it feels like a gamble that may not pay off for Uniqlo in the long run. Read more

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